Have you ever had your personal information exposed in a data breach? It’s likely you have, even if you are unaware of it.
It’s alarming to note that this situation is becoming increasingly common nowadays. Shockingly, in 2022, a whopping 422 million people had their personal data compromised.
During a cyber event, it is crucial to maintain transparency and open communication. Communications are critical if others’ personally identifiable information (PII) is also affected, in addition to your own.
Consider this: Trust is the key aspect of customer/constituent loyalty.
When you share personal information, you trust that information will be kept confidential. If an individual or company were to violate that trust, you would likely discontinue using their services. In the digital age, it’s not uncommon to publicly criticize them through social media.
When a breach occurs that impacts the data of other individuals, it is important to consider their perspective. They will likely want to know:
- What kind of information was compromised? Such as names, account details, email addresses, or other relevant information.
- Specific details on the measures implemented by the company to mitigate the impact of the incident. This includes active collaboration with relevant authorities and complete restitution of any misappropriated funds.
- What is your strategy for avoiding similar attacks in the future?
In the event of a data breach, specific laws may apply to you. These laws may require you to disclose certain information to those who have been affected.
Honesty and clear communication are the most effective ways to build trust during an emergency. Explaining the situation to those affected is essential so they feel assured that you are taking every possible measure to protect their data.
Commonwealth Sentinel offers dark web monitoring services to detect any leaked information and provides effective tools and training to prevent data breaches.